A celebrity’s viewpoint on the resiliency of skin
Experts caution that using lightweight cosmetics alone is no longer sufficient in the humid and hot year of 2025, which is straining skincare regimens to their breaking point.
In keeping with this change, well-known Korean actress Son Ye-jin, whose glowing, immaculate skin has made her one of Asia’s most renowned complexions, has explained her approach to a skincare routine that is intended to prolong skin health as well as attractiveness.
She explains that since extreme heat and a heavy reliance on air conditioning can weaken the skin’s protective layer, consistency is essential to her way of life.
Son views skincare as more about preserving resilience in every setting than it is about achieving a fleeting glow. This approach has kept her skin in the public eye as “one of the most enviable in the entertainment industry.”
Beyond simple sunscreens and toners
Ten years ago, a straightforward toner and sunscreen combination was frequently thought to be adequate. Son stresses, nonetheless, that even simple practices falter in the difficult winter conditions of today.
According to her, persistent heat can cause tiny cracks in the skin’s outermost layer, increasing sensitivity and producing an uneven texture.
Dermatologists recommend potent active ingredients include high-strength niacinamide, which brightens while strengthening the barrier system; retinol, which has been shown to promote cell turnover; and PDRN (polydeoxyribonucleotide), which is well-known for its regeneration qualities.
According to the Korean Cosmetic Association, there is a high demand for serums made with these ingredients; in 2024, the premium skincare industry in Asian markets is expected to reach INR 24,000 crore.
Cooling cosmetics are the main attraction.
Son Ye-jin also emphasizes how much she enjoys using items that keep her hydrated while fighting heat. She frequently refers to cooling sprays and gel-based masks as “instant relief” for hot skin, citing them as her trusted partners during lengthy filming sessions under harsh lighting.
This trend has developed into a strong demand for cooling primers, foundations, and dual-purpose products in the larger beauty market—solutions that reduce redness while tightening pores.
Consumers are increasingly drawn to formulas that provide both comfort and usefulness, reinventing skincare as a preventive routine rather than a passing fashion fad, according to reports from Cosmetic Business Asia.
